As automation and artificial intelligence processes accelerate, many brands are convincing themselves that A.I. can replace the strategic and creative work of social media professionals. It’s a decision often driven by budget cuts and misconceptions on what social media managers actually do, the skills they have and what truly makes social media marketing effective. A…
Duolingo has carved out a path as one of the dominant language-learning platforms. But it’s also become a household name for its playful and chaotic social media presence, featuring its signature owl mascot in irreverent, meme-filled posts. As it turns out, this “unhinged” marketing strategy isn’t just for laughs—it drives a meaningful number of users…
By Gretchen McKay, Pittsburgh Post-Gazette Many family dinners are planned ahead of time after pulling a delicious-sounding recipe out of a cookbook and making a detailed grocery list. But there are plenty of nights when this home cook just wings it based on what’s lurking in her freezer, has ripened on the counter or —…
How did Tesla go from the world’s fastest-growing automaker to a company beleaguered by slowing sales and shrinking market share? According to a team of Yale researchers, the answer lies in the polarizing and partisan behavior of CEO Elon Musk. Sure, Tesla has faced headwinds from aging models, rising competition, and a saturated customer base….
Rivian, the electric vehicle maker known for its sleek, adventure-ready designs, is venturing into robotics. The Irvine, Calif.-based company’s newest spinoff, Mind Robotics, focuses on applying A.I.-powered robots to industrial settings. The spun-off entity has already raised $115 million in funding. Mind Robotics was unveiled during Rivian’s third-quarter earnings yesterday (Nov. 4). Rivian reported $1.5…
By Gretchen McKay, Pittsburgh Post-Gazette Cooking creates all kinds of wonderful and comforting smells, whether it’s sugar cookies in the oven or a hearty stew on the stovetop. But for me in fall, there’s nothing quite like the smoky-sweet scent of Hatch chiles roasting over an open flame or the grates of a hot grill….
You can make a flavorful, fuss-free dinner by cooking everything in one skillet with this tasty meatball dish. Parmesan cheese and panko breadcrumbs give the meatballs a rich flavor and texture. To elevate a store-bought pasta sauce, I added a touch of garlic, then paired it with frozen green beans and sweet potatoes for a…
Quick and easy, skillet pork chops make a tasty, comforting weeknight dinner. Be sure to use boneless chops; they’re a breeze to cook when quickly seared over high heat in a heavy cast-iron skillet. The key, of course, is to buy the right chops. The only trick to cooking the chops is to not overcook…
Most everyone loves doughnuts, and in October, ones made with local apple cider and dusted with cinnamon sugar are a quintessential fall treat. If you choose a fried recipe, things can get messy pretty quickly. Also, you need pretty good temperature control because if the oil is too hot, the outside of the doughnuts will…
Sure, the score of a football game is important. But sporting events can also foster cultural moments that slip under the radar—such as Travis Kelce signing a heart to Taylor Swift in the stands. While such footage could be social-media gold, it’s easily missed by traditional content tagging systems. That’s where Twelve Labs comes in….
