Earned Media Is Becoming the New Currency of A.I.-Driven Discovery

Earned Media Is Becoming the New Currency of A.I.-Driven Discovery

Earned media has never been more valuable for generating brand awareness. Much like the rise of search engines in the mid-2000s, generative A.I. is fundamentally changing how people discover information. As with search engine optimization (SEO), generative engine optimization (GEO) calls for a shift in brands’ visibility strategies, and in today’s no-click search environment, earned…

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