USA News Journal

From Tables to Touchpoints: Restaurants Are Taking a Page from Retail’s Tech Playbook

From Tables to Touchpoints: Restaurants Are Taking a Page from Retail’s Tech Playbook

For decades, restaurants were built on a single transaction: the table. Guests dined, paid and left. Loyalty was anecdotal—a bartender remembering a favorite drink or a maître d’ recognizing a face. The pandemic shattered that simplicity. To survive, operators spun up delivery, subscriptions, events and merchandise. Now the industry is scrambling to be “guest-focused” in…

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