Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

What does Heineken, the 160-year-old Dutch brewing company, have in common with San Francisco-based tech startup Friend? Both have jumped into a raucous debate over A.I. companionship—using tongue-in-cheek advertisements plastered across New York City to make their point. In August, Friend launched a $1 million subway campaign promoting its wearable A.I. necklace as a reliable “friend.” The…

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