The Global Branding Trap CEOs Keep Falling Into

The Global Branding Trap CEOs Keep Falling Into

A.I. has upended the playbook for modern brands, promising to flatten geography, automate insight and make physical presence obsolete. But here’s the dangerous paradox: local, cultural understanding isn’t less important in the age of A.I., it’s more vital than ever. That’s the tension branding and marketing teams everywhere are wrestling with right now.  The tech…

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This Tuscan flatbread is a colorful, gluten-free alternative to classic crostini

This Tuscan flatbread is a colorful, gluten-free alternative to classic crostini

By STEF FERRARI In Tuscany, schiacciata — which is pronounced skee-ah-CHA-tah and roughly means “crushed,” “flattened” or “squashed” — is a versatile word applied to a variety of breads and bread-like things, from a piece of sweet focaccia studded with roasted grapes around the autumn harvest to a savory situation that more closely resembles a…

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