Facing A.I. Slop and Shifting Algorithms, Brands Bet on Streamers to Stay Real
Jimmy Donaldson, a North Carolina native known to most of the world as “MrBeast,” represents peak success in the creator economy, having turned his YouTube following into a global media empire. Even with an Amazon Prime series, a thriving CPG brand and a theme park in Saudi Arabia, the mega-creator is still investing deeply in…

