The New Meaning of “Sustainable Growth” in the Post-A.I. Boom

The New Meaning of “Sustainable Growth” in the Post-A.I. Boom

Rising interest rates, investor scrutiny and automation maturity are reshaping what “sustainable growth” really means for businesses. The phrase “sustainable growth” has long been a boardroom favorite—a comforting hybrid of ambition and prudence. But in the wake of the A.I. boom, that phrase has been redefined. The market’s fixation on efficiency, data-driven performance and investor…

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Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

What does Heineken, the 160-year-old Dutch brewing company, have in common with San Francisco-based tech startup Friend? Both have jumped into a raucous debate over A.I. companionship—using tongue-in-cheek advertisements plastered across New York City to make their point. In August, Friend launched a $1 million subway campaign promoting its wearable A.I. necklace as a reliable “friend.” The…

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