Beyond Logos and Jingles: Why Every Brand Needs a Scent Strategy
Every brand has a scent—whether designed or not. Some are intentional, like the crisp citrus in a luxury boutique, the warm vanilla in a hotel lobby or that satisfying “new” smell of a premium product. Others are accidental. Think synthetic residues, lingering adhesive from packaging or the mop and bucket that cleans your office lobby….

