Spotify Will Double Down on Podcast and Audiobooks as Music Streaming Plateaus
A staggering 3 percent of the world’s population now subscribes to Spotify. But the Stockholm-based streaming giant isn’t satisfied. Besides revamping its struggling advertising business and enhancing its music offerings with A.I. features, Spotify is betting that non-music content—like podcast videos and audiobooks—will help drive further growth. The company’s shares fell more than 11 percent…

