Ford’s Big-Truck Legacy Could Be a Problem for Its New $30,000 EV Ambition
Last week, under the blistering heat of an August day at a Ford plant in Louisville, Ky., Ford CEO Jim Farley, a self-proclaimed lifelong petrol head, announced a $30,000 electric pickup truck slated for release in 2027. Farley pitched it as a new “Model T moment,” a breakthrough meant to reinvent how cars and trucks are assembled….

